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People love giving gifts, don’t they? Considering the financial cost of it, you’d think that when birthdays or Christmas comes around, people are silently cursing and praying a prayer for their poor purses. But that’s not the case, we love giving gifts and receiving them – but it seems like the giving does outweigh the receiving.
The New York Times noticed this and ran with the below:
“Gift giving has long been a favorite subject for studies on human behavior, with psychologists, anthropologists, economists and marketers all weighing in. They have found that giving gifts is a surprisingly complex and important part of human interaction, helping to define relationships and strengthen bonds with family and friends. Indeed, psychologists say it is often the giver, rather than the recipient, who reaps the biggest psychological gains from a gift. Frustrated by crowds, traffic and commercialism, people can be tempted at this time of year to opt out of gift giving altogether. A 2005 survey showed that four out of five Americans think the holidays are too materialistic, according to the Center for a New American Dream, which promotes responsible consumption.”